From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while that may seem like an intimidating color to use on your eyelids, it can be lovely if you have just the right palette. For instance, the Tartelette Juicy Amazonian Clay Eyeshadow Palette by Tarte is a great palette to start with because of its mix of shades and finishes to complete both everyday and more trendy looks.
What to know before buying a pink eyeshadow palette
Skin tone
One of the biggest benefits of pink eyeshadow is its ability to look flattering on all skin tones. But before you commit to a pink eyeshadow palette, it’s beneficial to find out which shades and hues would best complement your particular skin tone.
Fair: Look for pale pink shadows with a frosty sheen or dusty rose matte shades.
Medium: Consider neutral peachy warm tones.
Olive: Bright hot pinks or fuchsia shadows with cooler, blue undertones.
Deep: Salmon pink or deep coral shadows work well along with hot pinks with red undertones.
Eyeshadow finish
Typically, an eyeshadow palette will contain eyeshadows in different finishes in order to offer a greater variety. Common eyeshadow finishes to look for are:
Matte: A no-shine, highly pigmented eyeshadow useful for blending, carving out the structure and adding depth.
Shimmer: These eyeshadows contain small, reflective particles that reflect light and can provide a wet look.
Metallic: Metallic shadows provide a highly reflective foil look.
Satin: In between a matte and shimmer shade, satin eyeshadows are still blendable and pigmented with a slight sheen.
How to apply pink eyeshadow
Pink eyeshadow can be more versatile and wearable than you think. Trendy pink eyeshadow applications have included sweeping a light pink shade across the lid, then highlighting the center and inner corners of the eye with a pink shimmer shade. Additionally, you can use darker matte rosy or mauve shades to line the eyes or create depth in the crease or even use hot pink shades to line the under eye for an eye catching pop of color. Using a good set of eyeshadow brushes can also be key to a good, seamless application.
Pink eyeshadow palette features
Ingredients
The skin on your eyelids and surrounding your eyes is very delicate and one of the first areas to show signs of aging. Because of this, many eyeshadows can be found with beneficial ingredients:
Coconut and shea butter: A nourishing and protective emollient that hydrates skin.
Dimethicone: Helps to keep skin hydrated and fill in wrinkles to provide a smooth and even surface.
Macadamia seed oil: A hypoallergenic oil that is rich in vitamin E to nourish the skin.
Castor oil: Contains free-radical fighting antioxidants which can aid in preventing wrinkles.
Eyeshadow formulas
Eye shadows can be formulated in different textures, each with different benefits and modes of application. The most common formulas you will see are:
Pressed powders: Ideal for blending into different shadows, sculpting the eye shape and adding dimension. There can be a loose powder option to this formula of eyeshadow, as well.
Creams: Best applied with a finger, the hydrating texture of a cream eyeshadow won’t crack and has a really smooth application.
Liquids: Typically the most long-lasting, liquid shadows glide on easily then dry to leave a matte finish that is resistant to creasing.
Eyeshadow extras
Pink eyeshadow can sometimes apply patchy or fade over time, however, there are some additional products on the market that can be useful in improving the application and wear time of your eyeshadow:
Eyeshadow primer: Eyeshadow primer can help create a surface that eyeshadow can grab onto to prevent fading or creasing.
Setting sprays: Typically used to set an entire face of makeup, you can use a setting spray to keep eyeshadow in place or to help make shimmer and metallic shadows apply more pigmented.
Eyeshadow crease tool: A silicone tool that can be useful in creating eyeshadow looks by providing a template to create creases and other applications.
Pink eyeshadow palette cost
The cost of a pink eyeshadow palette will largely depend on the number of shadow pans within the palette as well as the brand. Generally speaking you can expect to spend $5-$125. The higher priced palettes will typically come from luxury or professional cosmetic brands and contain shades that can be used to achieve a complete look.
Pink eyeshadow palette FAQ
Does wearing pink eyeshadow make you look sick?
A. Choosing the wrong hue of pink for your skin tone can make eyes look overly red or sick. The trick is to choose a shade that is much different from your natural skin color and not too red. Also, finishing your look with a healthy coat of mascara can help create definition.
How do you avoid eyeshadow fallout that ruins under eye makeup?
A. To avoid pigment fallout from disrupting your face makeup, apply a thin layer of translucent powder to the under eye during eyeshadow application, then wipe away when finished. This will keep your concealer intact while brightening the under eye. You can also apply your eye makeup before your under eye concealer.
What pink eyeshadow palette should you get?
Best of the best pink eyeshadow palette
Tarte’s Tartelette Juicy Amazonian Clay Eyeshadow Palette: available at Sephora, Ulta, and Kohl’s
Our take: A comprehensive 12-pan eyeshadow palette that contains both warm and cool pink shadows that can be used together to create a complete eyeshadow look.
What we like: These universally flattering shades are long lasting and contain rosy, bronzy, neutral and crease shades. Formulated with Amazonian Clay, these are uniquely smooth and soften skin during wear.
What we dislike: Some users experienced eyeshadow fallout during application.
Best bang for the pink eyeshadow palette
Colourpop’s Blush Crush Eyeshadow Palette: available at Ulta and Amazon
Our take: A nine-pan pressed eyeshadow with pink neutral shades that are very wearable and pigmented.
What we like: This romantic pink palette contains a good mixture of soft pink and mauve shades that come in matte, metallic and high-shine eyeshadows that suit all skin tones.
What we dislike: Some shadows can stain your lids or may be difficult to remove for some users.
Honorable mention pink eyeshadow palette
Juvia’s Place The Sweet Pinks Eyeshadow Palette: available at Ulta and Amazon
Our take: A reasonably priced six-pan neon eyeshadow palette with a high color payoff.
What we like: Vibrant pink-hued shades in a palette that offers three mattes, two glitters and one shimmer shades. These eyeshadows have great formulations and colors for specialty eyeshadow looks.
What we dislike: Some users may not get the most use out of this palette because the shades are so bright. Tessa Flores is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.
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